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Data ScienceHierarchy of NeedsWin-backCancellationB2B RetentionBehavioural ScienceExperimentationAgentic AICACGrowthRetention-Led GrowthIncrementalityPerformance BenchmarksCase StudyCross-sellDeliverabilityAcquisitionMastermindReducing ChurnBlack FridayARPUCRM MarketingNPSCustomer DataAIEpisode SummaryChatGPTChurn RateCustomer Lifetime ValueTacticsGamificationPersonalisationCommunityRetention EcosystemUpsellData ProtectionMeasurementDouble ProfitsOnboardingRetention MarketingMoments of TruthCustomer LoveOptimisationValue RealisationEarly LifeOrganisationCustomer Experience
Behavioural ScienceBehavioural Science
+9+9
FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study
Jan 02, 2026

FRAMEWORK: Retention is an Ecosystem + T-Mobile Case Study

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+2+2
Episode 80 - What Drives Retention
Dec 19, 2025

Episode 80 - What Drives Retention

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 75 - Emotion by Design: The Power of Small Details in CRM UX
Nov 14, 2025

Episode 75 - Emotion by Design: The Power of Small Details in CRM UX

Black Friday pressure? Scroll for your one-evening solution.

Tom Burrell
Black FridayBlack Friday
+2+2
Episode 73 - Missed These? Six Retention Episodes to Get You Up to Speed
Oct 31, 2025

Episode 73 - Missed These? Six Retention Episodes to Get You Up to Speed

Black Friday pressure? Scroll for your one-evening solution.

Tom Burrell
Reducing ChurnReducing Churn
+2+2
Episode 70 - The Compounding Impact of Retention
Oct 10, 2025

Episode 70 - The Compounding Impact of Retention

Tom Burrell
Moments of TruthMoments of Truth
+2+2
Episode 69 - Your Retention Organisation Optimisation Checklist: Why It Matters and How to Do It
Oct 03, 2025

Episode 69 - Your Retention Organisation Optimisation Checklist: Why It Matters and How to Do It

Tom Burrell
Retention-Led GrowthRetention-Led Growth
+2+2
Episode 68 - Your Moments of Truth Optimisation Checklist
Sep 26, 2025

Episode 68 - Your Moments of Truth Optimisation Checklist

Tom Burrell
Behavioural ScienceBehavioural Science
+5+5
Episode 60 - Catch Up
Aug 01, 2025

Episode 60 - Catch Up

Tom Burrell
CRM MarketingCRM Marketing
+2+2
Episode 56 - CRM Marketing at Moments of Truth
Jul 04, 2025

Episode 56 - CRM Marketing at Moments of Truth

Tom Burrell
Hierarchy of NeedsHierarchy of Needs
+4+4
Episode 52 - The Birthday Edition
Jun 06, 2025

Episode 52 - The Birthday Edition

Tom Burrell
Reducing ChurnReducing Churn
+2+2
Episode 45 - Cross Functional Retention
Apr 18, 2025

Episode 45 - Cross Functional Retention

Tom Burrell
Reducing ChurnReducing Churn
+2+2
Episode 44 - The Hidden Cost of Reactive Retention
Apr 11, 2025

Episode 44 - The Hidden Cost of Reactive Retention

Tom Burrell
Actionable retention insights: quick wins, proven frameworks, and ideas that stand up in the boardroom.

The Retention Blueprint

Actionable retention insights: quick wins, proven frameworks, and ideas that stand up in the boardroom.

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